Article
E-shop Optimization: How Address Autocomplete Increases Conversions and Reduces Errors
How Implementing Address Autocomplete in Your E-commerce Cart Can Speed Up Orders, Reduce Errors, and Increase Conversions Curious about how adding address autocomplete to your e-commerce checkout can benefit your store? Read our short article to get an overview of the potential advantages for your e-shop.
Published on: 6.1.2025 • Written by: Team Launify • Reading Time: 5 min
Faster Checkout Process
Implementing address autocomplete in the e-commerce cart dramatically reduces the time needed to fill in delivery details. Studies show that manual address entry takes an average of 45-60 seconds. With autocomplete, this process can be reduced to 10-15 seconds, saving up to 75% of the time.
Our Small Test
We decided to test an e-commerce store with address autocomplete vs. one without it. We selected two large e-shops in the Czech Republic and compared the data entry in their carts. Both stores were from the same platform with similar templates to avoid layout differences and skewed results. Now, let’s dive into the test.
Example:
- Manual address entry: 29 seconds
- Address autocomplete: 11 seconds
- Time saved: 18 seconds per order
It turned out that the average time saved was 18 seconds. While it may not seem like much, in today’s fast-paced world, 18 extra seconds could be the difference between a completed purchase and an abandoned cart.
Increased Conversions
A faster process means fewer abandoned carts. When customers spend less time filling out forms, they are more likely to complete their order. According to e-commerce statistics, implementing autocomplete can increase conversions by 10-30% because it eliminates the frustration of entering information manually. Customers feel better when they can quickly fill in the street, city, and postal code with a single click, making the process much smoother.
Reduction in Address Entry Errors
Human errors, such as typos or incorrect postal codes, lead to delivery issues and unnecessary return costs. Address autocomplete that uses up-to-date address databases can reduce errors by up to 80% because it offers valid suggestions in real time.
Improved User Experience
Customers expect a smooth and fast checkout process. Automatic address filling feels modern and user-friendly, increasing customers' trust in the e-shop. Happier customers are more likely to return and recommend the store to others.
Optimization of Customer Support Costs
With more accurate addresses, the number of complaints and customer support inquiries decreases. Fewer delivery errors can result in up to a 20% reduction in support costs.
International Expansion
If your e-shop sells internationally, our autocomplete supports various languages, making it easier to enter new markets. This feature helps you better compete with international players.
Conclusion
Implementing address autocomplete in your e-commerce cart brings significant speed improvements, reduces errors, increases conversions, and enhances the customer experience. In 2025, as competition in online retail continues to grow, this step becomes essential for any modern e-shop aiming to maximize profits and minimize operational costs.
Check out our great address autocomplete tool; installation takes just a few minutes, and you're good to go. All you need is Google Tag Manager or access to the website's header.
