Powered by Smartsupp
Article

E-shop Optimization: How Address Autocomplete Increases Conversions and Reduces Errors

Learn how implementing address autocomplete in your e-shop checkout can speed up orders, reduce errors, and boost conversions. Read our short article and discover the benefits for your e-shop.

E-shop Optimization: How Address Autocomplete Increases Conversions and Reduces Errors

Published on: 6.1.2025Written by: Team Launify Reading Time: 10 min

Faster Checkout Process

Implementing address autocomplete in your e-shop checkout dramatically reduces the time needed to fill in delivery details. Studies show that manually entering an address takes an average of 45-60 seconds. With autocomplete, this process can be shortened to 10-15 seconds, meaning up to a 75% time saving.


Our Small Test


We decided to test an e-shop with address autocomplete against one without. We chose two large e-shops in the Czech Republic and compared the filling of data in the checkout. Both e-shops were from the same platform using similar templates to eliminate differences in checkout layout and avoid inconclusive results. Now, let's get to the test.


Example:

  1. Manual address entry: 29 seconds
  2. Address autocomplete: 11 seconds
  3. Saving: 18 seconds per order


It turned out that the average time saving was 18 seconds. It doesn't seem like much, but in today's fast-paced world, 18 extra seconds can be the difference between a completed order and an abandoned cart.


Increased Conversions

A faster process means fewer abandoned carts. If customers spend less time filling out forms, they are more likely to complete the order. According to e-commerce statistics, implementing autocomplete can increase conversions by 10-30% because it eliminates the frustration of lengthy data entry. Customers feel better when they can add their street, city, and zip code with a single click, quickly completing this step.


Reduced Address Entry Errors

Human errors, such as typos or incorrect zip codes, lead to delivery problems and unnecessary costs for return shipping. Address autocomplete using current address databases reduces error rates by up to 80% because it offers valid suggestions in real-time.


Improved User Experience

Customers expect a smooth and fast ordering process. Automatic address completion looks modern and friendly, increasing customer trust in the e-shop. Satisfied customers are more likely to return and recommend the e-shop to others.


Optimized Customer Support Costs

More accurate addresses reduce the number of complaints and inquiries to customer support.

Fewer delivery errors can mean up to 20% lower support costs.


International Expansion

If the e-shop sells internationally, our autocomplete supports multiple languages, facilitating entry into new markets. This allows for better competition with international players.


Conclusion

Implementing address autocomplete in your e-shop checkout will bring significant speed improvements to the ordering process, reduced error rates, increased conversions, and a better customer experience. In 2025, with online sales competition continuing to grow, this step is becoming a necessity for any modern e-shop that wants to maximize profits and minimize operating costs.


Check out our great address autocomplete; its installation takes just a few minutes. All you need is Google Tag Manager or access to your website header.

Related Reading

Reshoper 2025 26.8.2025

Join us at Reshoper 2025 – meet us at booth no. 59!

Join us on September 4th at the Prague Exhibition Grounds – you can find us at booth no. 59. We will show you our product, advise you on your e-shop and simply discuss the possibilities with you.

Read More
Eshop 15.7.2025

New obligations for e-shops: GPSR, DSA and more. Are you clear on everything?

Get oriented in the new obligations for e-shops – GPSR, DSA and others. We have summarized what e-shop owners need to address in relation to product safety, user content and accessibility. Quick overview and advice.

Read More
Eshop 19.6.2025

New Accessibility Law: What Does It Mean for E-Shops and Digital Services?

As of June 28, 2025, a new law on the accessibility of certain products and services will come into effect. With this, the Czech Republic is fulfilling the requirements of the European Accessibility Act (EAA) and joining the rest of the EU in the effort to make the digital world accessible to everyone — including people with disabilities, seniors, and individuals with temporary limitations.

Read More