E-commerce is constantly evolving, and if we want to keep up with the competition, we need to follow the trends that are shaping the future of online shopping. The beginning of the year is an ideal time to plan strategies that we will implement during the year. So, what to expect in 2025 and how to prepare your business for it? Let's take a look at the key trends that we have compiled for you.

Smartphone: Dominant Shopping Channel

Mobile devices have become the main platform for online shopping – more than half of the transactions take place right here.

Therefore, the key is:

1. Responsive design of the e-shop.
2. Integration of functions such as:
3. Payments via electronic wallets.
4. Connection with social networks for easy login.
5. Voice search for more comfortable shopping.

Mobile applications are also a big attraction, more and more e-shops are considering whether they have already deployed their mobile application and are directing benefits for customers in this direction.

Advantages of a mobile application:

1. Easy customer retention - simply put, they have you with them "in their pocket".
2. Notifications - customer return rates increase rapidly with promotional campaigns targeted at their device.

If you are considering a mobile application, our company deals with mirroring the web e-shop directly into the application, the operating costs are minimal compared to a native application and the experience is the same for the user.

Artificial Intelligence and Augmented Reality: The Future is Here

Artificial intelligence (AI) will play an even bigger role in 2025:

1. Personalization of offers.
2. Generating tailor-made content.
3. Chatbot for quick and efficient support.

AI will not replace human creativity, but it will allow for more efficient use of resources.

Another trend is augmented reality (AR), which will allow:

1. Virtual product try-on directly in the customer's environment. For example, imagine seeing how a new chair would look in your living room through your smartphone.

Shipping: Speed and Reliability First

While foreign markets are experimenting with drone delivery or same-day delivery, proven shipping services dominate in the Czech Republic:

1. Zásilkovna as the most popular choice.
2. Czech Post and courier services (PPL, DPD, GLS).

TIP: Offer popular shipping methods to minimize abandoned carts. Also, keep an eye on changes such as the transformation of WE|DO to One by Allegro.

Social Networks: A Gateway to Success

Marketing on social networks remains a key element. For 2025, we recommend focusing on:

1. Instagram, which has overtaken Facebook in the number of users.
2. Threads, a new platform from Meta that introduces paid advertising.
3. TikTok and live shopping, where customers can shop directly during live broadcasts.

TIP: Focus on video content and live broadcasts – they achieve the best organic results and allow immediate interaction with customers.

Be Prepared for 2025

The year 2025 will bring many opportunities and new challenges. The key to success is early preparation. Make sure your e-commerce platform keeps up with trends such as AI implementation, mobile optimization, and new forms of promotion.

Prepare your e-shop for the future and get more customers than ever before!