“Deploying Launify made our order completion 33.6% faster.”
Sportparadise.pl, one of the largest and fastest-growing sports e-shops in the EU, did not want to guess the impact of a better checkout – it wanted to measure it. Here is everything a 90-day A/B test on 3,437 orders revealed.
90 days
Controlled A/B test
3,437
orders in the test
The story
A large e-shop where every second in the cart counts
Thousands of orders pass through the Sportparadise.pl cart every month, across several language versions and mostly on mobile. Every typo in an address means a returned parcel, a waiting customer and extra work for support. Manual address entry slowed customers down and produced errors daily – and the team wanted to see the impact in data, not impressions.
Expando, the agency behind Sportparadise development and conversion optimization, deployed the Launify address autocomplete straight into the checkout. The customer types a few characters and picks a verified address from official registries with one click – street, city and ZIP fill in automatically. No cart redesign, no platform changes. The impact was then measured by a controlled A/B test: 90 days, 3,437 orders.
How it works
Exactly where Launify saves time in checkout
Cart
Delivery and payment
Launify verifies and helps fill in the data
Order placed
The result: customers see exactly where they made a mistake and can fix it before placing the order. Launify never blocks the order — it just flags the error and helps them avoid it.
A/B test results
A third faster checkout – measured, not estimated
Average address completion time
The average order completion time dropped from 32.02 s to 21.25 s. A third of the checkout time disappeared simply because customers no longer type street, city and ZIP by hand – they pick the address with one click.
Errors in submitted addresses dropped by 77%. In practice that means fewer returned parcels, less manual order fixing and more customers whose package arrives on the first attempt.
Expando - expansion, development and conversion optimization
We manage the Sportparadise e-shop including A/B testing and conversion optimization. The results we measured after deploying the Launify address autocomplete are clear – a faster checkout and significantly fewer incorrect addresses.
Why they stay
What Sportparadise values most
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Optimized for mobile experience
Most visits now come from mobile – and typing an address is most painful on a small screen. That is exactly where the autocomplete saves the most time.
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Fast address search
Address suggestions appear instantly while typing, with no waiting. The customer picks the address instead of writing it.
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One integration for the whole EU
Coverage of more than 25 European countries with a single add-on – exactly what a shop with several language versions needs.
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Great technical support
Fast and helpful chat support that assists with every setup and custom tweak.
Want a checkout that does not lose orders?
Setup takes a few minutes and the first 14 days are free. Or write to us and we will go through your cart together.