A year with Launify: 83% fewer order errors while expanding to 25 countries
Metalshop, one of the largest European e-shops for rock and metal fashion, has been running the Launify address autocomplete for over a year – in all 25 countries it ships to. Addresses, e-mails and phone numbers are verified right in the checkout, so orders arrive correctly the first time.
1 year
in production
25 countries
covered by one integration
The story
Expansion across Europe starts in the cart
Metalshop sells to 25 countries and handles a high volume of orders. Each country means a different address format, different postal codes and different customer habits. Manually typed addresses slowed the checkout down – and at this scale, every percentage point of cart abandonment has a real impact on revenue.
Launify covers addresses in every country Metalshop ships to with a single add-on – no separate service per market. Customers in every country pick a verified address from official registries with one click, and Launify also catches e-mail typos – for example, correcting the common "gamil.com" to "gmail.com" – and validates phone numbers. The add-on has been running in production for over a year.
How it works
Exactly where Launify saves time in checkout
Cart
Delivery and payment
Launify verifies and helps fill in the data
Order placed
The result: customers see exactly where they made a mistake and can fix it before placing the order. Launify never blocks the order — it just flags the error and helps them avoid it.
Launify in action
The address autocomplete live in Metalshop’s checkout
Results after a year in production
5% fewer abandoned carts
Order error rates dropped by 83% – addresses, e-mails and phone numbers are verified right in the checkout, so customer support only sees a fraction of the problems it used to handle manually.
Another metric tracked was the cart abandonment rate: across all 25 language versions of the store, it dropped by 5% within three months of deploying the add-on.
Address formats also stopped being an expansion problem: a new market means switching on one more country in Launify, not integrating a new service.
When you ship thousands of parcels a month to dozens of different countries, there is no room for mistakes. Every returned shipment is not only a financial loss for us, but also a reputational one. Launify has significantly reduced the load on our customer support.
Miroslav Benek
Why they stay
What Metalshop values about Launify
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Expansion without obstacles
All 25 countries Metalshop ships to are covered by a single add-on with addresses from official registries.
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Fewer abandoned carts
A faster checkout means more customers actually finish their order – on mobile and desktop alike.
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A year of carefree operation
The add-on has been running reliably for over a year with no maintenance needed on the e-shop side.
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Less work for customer support
Verified addresses mean fewer inquiries and complaints caused by undelivered parcels.
Want a checkout that does not lose orders?
Setup takes a few minutes and the first 14 days are free. Or write to us and we will go through your cart together.