In short
Launify is the better choice when you don't want to write code, want e-mail and phone validation and company autocomplete alongside addresses, and prefer a monthly plan in euros. With Google you pay per call in USD above the monthly free tier, and the bill grows with the number of requests your checkout sends. Google fits when you have your own developer or sell outside Europe.
All in one plan
Addresses, companies, e-mails and phone numbers are included in plans from €5 a month. Google offers neither e-mail and phone validation nor company autocomplete.
Ready-made add-ons and guides
You deploy Launify with an add-on or a script following the guide for your platform. Google supplies an API and JavaScript components; connecting them to your checkout is up to your developer.
Metalshop on a single integration
Metalshop covers 25 countries with a single integration and has cut cart abandonment by 5% since going live.
Full case studySide-by-side comparison
| Feature | Launify | Google Places API |
|---|---|---|
| Price | Final price: plans at €5, €14.99, €44.99 and €89.99 a month depending on volume | No flat fee, in USD: above 10,000 calls a month from USD 2.83 per 1,000 autocomplete requests |
| Price at 3,000 addresses a month | €44.99 | About USD 23 to 74 depending on requests per address |
| Price at 8,000 addresses a month | €89.99 | About USD 108 to 243 depending on requests per address |
| Price at 20,000 addresses a month | About €294 under the overage price list, or a custom plan | About USD 350 to 620 depending on requests per address |
| Ready-made web component | Add-ons for e-shops and a script with checkout field mapping | Basic Place Autocomplete element: above 10,000 sessions a month USD 10 per 1,000 sessions |
| E-shop setup | Ready-made add-on, live in as little as 5 minutes. Guides and add-ons for Shoptet, Upgates, Shopify and 20+ more | Your own developer and hours of tuning |
| What you need to start | A Launify account, 14 days free without a credit card | A Google Cloud account with billing set up |
| Going over the limit | The service keeps running, you pay €0.017 to €0.039 per extra address depending on the plan | You pay for every additional call according to the price list |
| Number of domains | Unlimited domains in one plan, only the number of addresses per month is limited | Price does not depend on domains, volume discounts apply to the whole billing account |
| Address countries | 35+ European countries, ahead e.g. in Hungary and Romania | Worldwide according to the Google Maps Platform coverage list, but with weaker data in some countries |
| Address source | Official national registers, e.g. RÚIAN in Czechia | Google Maps data; the autocomplete documentation does not name specific registers |
| E-mail and phone validation | Yes, included in the plan | Not offered by Google |
| Company autocomplete with company ID and VAT number | Czechia, Slovakia, France | Not offered by Google |
Both services offer: Address autocomplete as you type, Germany, Austria, Poland, Czechia and other European countries.
Google prices are pay-as-you-go prices from the public USD price list after the monthly free tier, calculated for Autocomplete and Place Details Essentials. The range corresponds to 6 to 12 billable requests per address; at most 12 are charged within one session. Every price list item is free up to 10,000 calls a month. The Basic Place Autocomplete element is billed per session, so 20,000 sessions would cost about USD 100. Add your developer's time to the Google price. For Launify at 20,000 addresses we used the €89.99 plan plus 12,000 extra addresses at €0.017.
Launify fits when
- You don't want to write code and run on a platform we have an add-on or guide for.
- You want e-mail and phone validation and company autocomplete in the same service.
- You want a monthly plan in euros instead of per-call billing in USD.
- You want help setting up the checkout field mapping.
Google Places API fits when
- You have your own developer and already use Google Cloud.
- You also sell outside Europe.
- You want to verify full addresses with the Address Validation API.
Try Launify free for 14 days
No commitment and no credit card. Follow the guide for your platform to set it up.
Frequently asked questions
How much does Google Places API cost?
Every price list item is free up to 10,000 calls a month. Above that you pay in USD, from USD 2.83 per 1,000 autocomplete requests. At 8,000 addresses a month that comes to about USD 108 to 243 depending on requests per address. You need a Google Cloud account with billing to set it up.
Is Launify cheaper than Google?
Not below Google's monthly free tier. Above it, it depends on how many requests your implementation sends and which Google component you use. With Launify the plan covers all four services and a ready-made setup; with Google you pay your developer separately and have to source e-mail and phone validation elsewhere.
What do I have to comply with at Google?
Under the Places API policies you must show the Google logo when no map is displayed and include Google's terms in your website terms and privacy policy. You may not prefetch or store API content beyond the permitted exceptions. For a billing address in the European Economic Area, special terms apply that allow address autocomplete, but you may not use Places API content other than coordinates and place_id with any map.
How many countries do Launify and Google cover?
Launify covers addresses in more than 35 European countries. Google Maps Platform lists worldwide coverage, but its data is weaker in some countries, and Launify is ahead for example in Hungary and Romania. Check availability in a specific country with both services.
What does Google offer on top?
It covers countries outside Europe and offers the Address Validation API for verifying full addresses. Its coverage list includes Czechia, Slovakia, Poland, Germany, Austria and Hungary, among others.
Can I try Launify for free?
Yes, every Launify plan comes with 14 days free, without commitment and without a credit card.
Sources and verification date
We took the competitor details from the provider's public pages and verified them on 4 November 2026; they may have changed since. Found an inaccuracy? Let us know and we will fix it.