Expanding to Poland in 2026? Tips for E-shops to Make Your Start Easier!

Poland is one of the largest and fastest-growing e-commerce markets in Europe. With increasing digitalization and online shopping behavior, it offers huge potential for e-shops wanting to expand abroad. If you're planning an expansion to Poland in 2026, it's important to be well-prepared and know the specifics of this market.

1. Thorough Market and Competition Research

Before entering the Polish market, it is key to conduct thorough market research. Find out which products and services are popular in Poland, what the customer preferences are, and what the competition in your field looks like. Find out the price levels and which payment methods Polish customers prefer.

1. Analyze the competition: Explore Polish e-shops offering similar products or services as you do. Find out their strengths and weaknesses, and what strategies they use.
2. Segment the market: Divide the Polish market into smaller segments based on demographics, interests, and shopping behavior. This will help you better target your marketing campaigns.

2. E-shop and Content Localization

Localization of the e-shop and its content is essential for success on the Polish market. Translate your e-shop into Polish, including product descriptions, terms and conditions, and customer support. Ensure that translations are high-quality and professional. Do not use automatic translators as they can lead to inaccuracies and ambiguities.

1. Use a Polish domain: Register a domain with the .pl extension to show your commitment to the Polish market.
2. Adapt currency and payment methods: Offer payments in Polish zloty (PLN) and support payment methods popular in Poland, such as PayU, Przelewy24, and BLIK.

3. Marketing Strategy for the Polish Market

Create a marketing strategy tailored to the Polish market. Consider using online marketing such as SEO (search engine optimization), PPC advertising (pay-per-click), and social media. Collaborate with Polish influencers and bloggers who can reach your target audience. Attend Polish e-commerce conferences and trade fairs to establish contacts with potential partners and customers.

4. Customer Support in Polish

Provide customer support in Polish. Customers will appreciate being able to communicate with you in their native language. Offer various customer support channels such as email, phone, and chat. Respond quickly and effectively to customer inquiries and complaints. Consider outsourcing customer support to a Polish company that specializes in e-commerce.

5. Logistics and Delivery

Ensure reliable and fast logistics and delivery to Poland. Collaborate with Polish carriers who have experience delivering shipments in Poland. Offer various delivery options, such as delivery to an address, delivery to a pick-up point, or delivery to a parcel locker (InPost Paczkomaty). Consider setting up a warehouse in Poland to shorten delivery times and reduce shipping costs. Integration with address validation tools and delivery address suggestors, like our product, will significantly simplify the address entry process and reduce error rates.

Tip: Consider using marketing automation tools and e-shop personalization to improve customer experience and increase conversion rates.

6. Legal and Tax Aspects

Familiarize yourself with Polish legal and tax regulations. Find out the requirements for VAT registration, obligations regarding personal data protection, and consumer protection requirements. Consult with a lawyer and tax advisor specializing in e-commerce in Poland.

Conclusion

Expanding to Poland in 2026 can be a great opportunity for your e-shop. With thorough preparation and the right strategy, you can succeed in this dynamic market and gain new customers. Don't forget about localization, marketing, customer support, logistics, and legal aspects. We wish you the best of luck!